Profusion Labs is an emerging fitness and lifestyle brand that has launched “FITNESSENCE”, the very first aroma-therapeutic fitness-optimizing fragrance ever to be brought to market.
Chemist, NASM Fitness Trainer and founder of ProFusion Labs, Hermes Ormeni studied the multitude of natural essences which could potentially optimize the fitness experience and offer a measurable result. In his research, he found proof that essential oils can increase oxygen in the brain, improve coordination and balance, and benefit cardiovascular function.
FITNESSENCE is made from natural essences, so the aroma is gender neutral and refreshing; slightly spicy and earthy, yet cooling with a woody, amberesque finish. Ormeni emphasizes “Fitnessence hugs the skin rather than radiating out like synthetic body sprays so it’s even okay in ‘fragrance free’ zones.” House of Matriarch is the premier fragrance house in the US for natural, private label fragrances and is producing the perfume to their high standards at their private lab in Bellevue, WA.
FITNESSENCE made it’s debut at The 2015 Emerald Cup Championship (Craig Productions) on May 8th & 9th held at the Meydenbauer Center in Bellevue, WA. As the premier fitness and bodybuilding show on the West Coast, the Emerald Cup attracted over 600 competitors, all of whom were gifted with a trial size of FITNESSENCE.